Our team is growing! Interested in working with us? Contact us today!
Welcome to the Team: Janet Nilsson

Welcome to the Team: Janet Nilsson, Vice President of Investor Relations

At Futures Financial, we value transparency, integrity, and speed. As our team continues to grow, we look for people with those shared values, and Janet Nilsson, Vice President of Investor Relations, clearly embodies those qualities. With over 20 years of experience in private lending, escrow, wholesale, and retail sales & operations, her drive, knowledge, and trailblazing attitude make her an invaluable asset to the Futures Financial team. We recently asked Janet to share what excites her about Futures Financial. 

Q: What excites you the most about Futures Financial? 

A: Wow there’s a lot. Kendra is a rockstar, I admire her work ethic but also enjoy her as a person which is so important in a startup like ours. She’s a powerhouse of origination and has a great reputation in the industry. There are a lot of people in this industry that promise more than they can deliver, and Kendra is not one of them. And then there’s David! I have worked with David for almost six years, and he is a true expert on the back end of the business both with capital and construction. He’s definitely the life of the party, and the two of them are truly a dynamic duo. They have tremendous energy and want the same things. They know how to work hard with a goal-oriented focus, and how to make time for their families. That balance is incredibly important to me.

Q: What specific experience do you bring to Futures that builds on a foundation?

A: I’ve been in this business for a long time. I started as a receptionist at a hard money lender in Beverly Hills back when there were no rules. I worked my way around the company and did everything from processing deals to investor relations, to escrow, to management. It was a real-world MBA in arriving at quick-to-close solutions with no shortage of obstacles. After that, I started my own processing company and learned how to streamline the transactional steps with true efficiency. I then moved on to Legend Mortgage as an Account Executive and gained a ton of experience as we grew the company into a gigantic conventional lending mortgage broker. Then I left to do the best thing ever, start my family! 

It’s because of David that I am happily back in this business. With my experience in the originating side, and the account and escrow side, it was clear to me that when he asked me to join the Futures team it was an opportunity not to be missed.

Q: What can clients of Futures Financial expect in terms of service and solutions?

A: We will all deliver on what we promise. We’re all trustworthy, hardworking, honest, no-nonsense, and will do what we say. Everyone on our team takes pride in our work. We answer our phones, we treat people the way we want to be treated, and will never offer something to a client that we wouldn’t take ourselves or offer to a family member. There’s also excitement and passion in the air that clients will feel. It’s so nice to work around positive, encouraging people. You get a lot more work done when your surrounding team is supporting you and rooting for you.